Senior Brand Manager

London, England, United Kingdom · SEJ West · SEJ

Description

Job Summary

A new role has arisen, for a commercially minded digital and brand marketer to join the Brand team for the Japanese portfolio, at Square Enix’s London office.


The successful individual will have experience in the Games as a Service sector, working alongside development, marketing and communication teams to drive outstanding user acquisition, retention and monetisation campaign strategies. A detailed thinker, they will also be conversant with using data to support, enhance and amplify marketing programs.


This is a truly exciting opportunity to work with highly talented development teams, managing the launch and ongoing success of a new gaming IP in EMEA and ANZ markets.


Commercial Responsibility

Take ownership of the commercial forecast and P&L of assigned projects, continually driving toward meeting the necessary business goals.


Campaign Ownership

Act as the brand lead across EMEA and ANZ markets, working closely with other key stakeholders within the group, including other territory managers, central brand team, PR, to develop publishing plans, to drive awareness, purchase intent and ultimately conversion to sales. Such plans would include but are not limited to areas such as audience analysis, positioning, messaging, promotion collateral/assets, sales lifecycle planning, etc.

Build, implement and manage the user acquisition, winback and retention campaigns.

Ensure team members have the direction and materials needed to execute their campaigns. Lead regular market check-ins and updates, to drive campaign adjustment and results.

Demonstrate a detailed understanding of programmatic advertising and other on-trend digital ad formats and platforms.


Market & Consumer Understanding

Good, working knowledge of the European markets. Able to drive consumer and data research and demonstrate effective implementation of learnings in growing the business and measuring campaign effectiveness/ROI.

Build a detailed understanding of the product and be able to deliver high-impact presentations as required.

Stakeholder Management

Working in a diverse group of cultures with both internal and external stakeholders, including:


Requirements

Knowledge and Experience

Essential

Desirable

Degree level of education or equialent, and/or CIM qualification.


Competencies, Skills and Attributes

Essential

Desirable

Other

Please note that Square Enix does not accept speculative candidate submissions from recruitment agencies.

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