Brand Manager

London, England, United Kingdom · SEJ West · Permanent

Description

Job Summary

A new role has arisen, for a commercially minded digital and brand marketer to join the Brand team for a new GaaS IP, at Square Enix’s London office.

The successful individual will have experience in the Games as a Service and eSports sectors, working alongside development, marketing and communication teams to drive outstanding user acquisition, retention and monetisation campaign strategies. A detailed thinker, they will also be conversant with using data to support, enhance and amplify marketing programs and have a proven track record of delivering commercial successes.

This is a truly exciting opportunity to work with highly talented development teams, managing the launch and ongoing success of a new gaming IP in EMEA and ANZ markets.


Key Deliverables

Commercial Responsibility

Campaign Ownership

Market & Consumer Understanding

Good, working knowledge of the EMEA and ANZ markets. Able to drive consumer and data research and demonstrate effective implementation of learnings in growing the business and measuring campaign effectiveness/ROI.

Build a detailed understanding of the product and be able to deliver high-impact presentations as required.

Stakeholder Management

Working in a diverse group of cultures with both internal and external stakeholders, including:


Key Stakeholders

Reports to

Senior Director, MMO

Requirements

Knowledge and Experience

Essential


Desirable


Competencies, Skills and Attributes

Essential

Desirable

Other



Please note that Square Enix does not accept speculative candidate submissions from recruitment agencies.

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