Business Performance Manager

London, England, United Kingdom · Analytics · Permanent

Description

JOB DESCRIPTION

Business Performance Manager

The Role:

As the games business transitions more and more to Games as a Service, successful marketing plans have to be built on insight from multiple data sources, as publishers look to optimise player engagement, live ops messaging, revenue and media performance.

This role requires someone to assimilate these sources, understand and explain patterns of behaviour, and offer solutions for the broader organisation to implement: In-game, Store, 1st Party, Retail, Owned social channels, Media spend and other consumer touch-points.

Working as part of the marketing team, the Performance Manager will lead the “data analytics engine” of the team, to help better understand a game’s commercial performance and engagement metrics across the EMEA and ANZ region. These learnings and recommendations will directly influence our marketing strategy and tactics.

Your key task will be to identify, drive and optimise the growth engine for key products within the Square Enix portfolio. The business insights you deliver will empower our marketing teams to develop “best in class” plans across the EMEA business.

Reporting Lines:

The role will report into the Analytics & Insight Senior Manager.

Key Responsibilities:

Key Stakeholders:

The person will be expected to interact with a number of departments and teams around the Square Enix business, as well as external partners:

Internal:

External:

Required Skills:

Technical knowledge (preferable):

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